The internet has changed the way we buy things — for the better. Websites are not just crucial tools for commerce anymore, but also homes for creativity and entertainment.
Designing trends have emerged that challenge our traditions and expectations of what the virtual world should look like and point to exciting new directions for innovative web designing and interaction.
Here are some of the most significant and most recent advances in web designing trends in 2021 — from customizable web features to fully immersive virtual worlds. Web designing is changing the trends as we know them.
As a web designer, I love to see new trends, especially ones that bring about a paradigm shift in making and using websites.
Some of the biggest and most innovative web design trends of the last year include:
- Mobile responsive designs,
- Intuitive and clean interfaces/designs,
- Social media analytics; and
- Interactive videos.
Each of these has profound implications for your SEO efforts and the success of your website.
This constant web designing and development field are like mini-magnets that attract everyone interested in the topic.
When were the last times you saw a visually appealing website? If you answered “today”, then you’re right!
Modern websites look far better than they did even a year ago—just take a look around the internet.
It is evident that trends come and go, but some stick around because they’re undeniably true.
The best web designers know how to work with these emerging technologies so that their websites function well both on mobile and desktop platforms.
As we start to enter into a more mobile-centric world, the trends are drastically changing.
To put things into perspective, here is a list of the 8 Most Innovative Web Design Trends that you should watch out for in 2021.
Web Designing Trends No.1: Mobile-centric Device
2020 has been a breakout year for website design. Google has fully embraced web standards, and some of the designs have become a mandatory part of all websites.
The shift from desktop to mobile has created more room for innovation in site design. Mobile traffic accounts for 70% of all online traffic, and this number is growing.
Websites built for mobile users are more likely to have high-quality content and engage with their visitors.
What does that mean? It means that designers want their sites to load faster when the user comes from the mobile device.
They also want to navigate smoothly and offer other benefits that will make visitors feel more comfortable purchasing.
A website that is user friendly, engaging, and useful will always be in demand.
Web Designing Trends No.2: Emphasis on user experience
When it comes to the user and their experience, are we talking about an average looking person who is physically or mentally fit?
According to the Interaction Design Foundation, multiple types of website users experiencing the internet world just as we are.
However, there is a lack of accessibility for such users, and there is a lack of thoughtful design.
To make designs more interactive and accessible, web designers and developers include the trends of accessibility in the design.
The more accessible the designs, the better for the business and the website traffic. Since when we talk about user experience, all types of user profile fall into this category.
Visually impaired: Some users have visual problems such as long-sightedness, colour blindness, complete visual impairment.
Thus, the trends ensure that the user remains the benefactor of the design and be available to read and see the content on the website.
Such as, websites include features like text reading and font size adjustment so that the user can have the best experience.
Auditory Accessibility: Some websites offer videos in sign language to make their content inclusive of all the users, and no one is left out. In case of help in writing the content, they are also using the help of ghostwriting services due to its affordable price.
Photosensitive: Some users are affected by the bright light, motion, flicker that could lead to the seizure.
The web designing trends ensure that the user can have the most incredible experience without being affected by photosensitivity.
Web Designing Trends No.3: Minimalist approach to web designing
We can see that minimalist design is getting more popular in the web designing industry.
People choose minimalism in their daily life and also while living on the internet. This new trend is backed by a few reasons.
Firstly, it comes with simplicity and efficiency.
Secondly, it offers a better user experience by implementing various techniques.
One such emerging trend is a minimalist approach to web page designing, which has made a massive impact on the market.
This trend is driven by various factors, like the rapid growth of smartphones and tablets.
Interactive web designers are now increasingly using to deliver a better user experience with their aesthetic prowess.
Web Designing Trends No.4: Chatbot Integration in Web Designing
The A.I. empowered chatbots have already enhanced the user experience by providing them with immediate answers and end-to-end support.
There are several ways like add a chatbot function or integrate it into a website that will ensure that the users’ query is instantly gratified.
Due to its demands, chatbot technology is getting advanced day by day. It is already in use as a customer care interface.
Web Designing Trends No.5: User’s Privacy Protection
The internet is capturing every detail of our lives: we post pictures of ourselves and our family on Facebook, talk on the phone with Alexa, etc., and along this path, personal privacy becomes a significant concern.
In the year 2021, user’s privacy is also an issue for web designing boosting.
It is seen that privacy protection has become the top concern of user experience designers in web designing.
In the coming years, online businesses will have to look out for ways to allow their users to browse the internet without compromising their privacy.
Location tracking, geo-IP address, cookies, and personal data can affect a user’s vulnerability to security risks.
Therefore, they make sure that the user does not feel threatened and have a safe and private digital experience.
Web Designing Trends No.6: Strong focus on ergonomics
We have been seeing a trend where websites are focusing more on ergonomics and problem-free user experience.
Websites are trying to reduce clutter, distractions, and noise, which is already evident in the site design industry.
Designers are still experimenting with how to encourage more engagement from the user.
The overall impression of sites created this year will focus more on social interaction, deep linking and design.
Essentially, you can expect more interactive and high-quality interfaces that offer a better customer experience in the future.
Web Designing Trends No.7: Intuitive Designing
Intuitive designing involves designing your website or application to be navigable and easy to use for the target audience.
Intuitive design refers to creative intuition in both design and analysis instead of deliberation and reasoning.
It’s about making complex concepts easier to understand for customers by solving their problems as quickly and efficiently as possible.
Web design is an art, and like all arts, it evolves with the times. The latest trend in web design is intuitive design.
It goes beyond using clean, consistent colours or following a standard layout. Web designers focus on making content accessible, intuitive and helpful so that users can get what they need out of a site without having to overthink about it.
Web Designing Trends No.8: Responsiveness Websites
Responsiveness web design is a growing trend.
There are many different reasons why our shopping experience or the internet surfing experience should be instant.
Such as having access to products in our local area, instantly viewing pricing and availability online, and contacting a designer directly using social media if we have questions or need exceptional help with our purchase, all to contribute to a business’s success.
Therefore, web designers are looking to design websites that are compatible with every screen and provide the same experience as you would use on a desktop.