About 74% of businesses say converting leads into customers is a top marketing priority. Without innovative marketing strategies, however, you could struggle.
In fact, 96% of people who visit your website aren’t ready to make a purchase.
Here are five eCommerce marketing trends that could help you generate more leads and sales. With these tips, you can set your eCommerce business up for lasting success. The right marketing efforts could help you get leagues ahead of competitors, too.
Get ready to grow! Get started with these five marketing trends today.
1. Voice Search
Search engine optimization (SEO) could help your eCommerce store appear for relevant Google searches. Each time your website appears, your brand awareness will grow. You’ll have an easier time generating website traffic, too.
It’s not enough to optimize your website content for general searches, though. In fact, nearly 50% of people use voice for general searches.
You’ll need to optimize your website for voice search queries as well.
Optimizing for voice search could help your website appear for more search results. Then, you can generate more traffic and online sales.
2. User Experience
As you consider these eCommerce marketing trends, don’t neglect to audit your website. A fast, easy-to-use website could help you generate more sales. It can also help you better use these innovative marketing strategies.
You can learn more about developing an effective ecommerce marketing strategy here.
A slow, outdated website, on the other hand, could scare customers away.
Focus on creating a positive user experience across your website. Make sure your site is optimized for smaller devices, too.
3. Video Marketing
Consider using video marketing as part of your innovative marketing strategies this year.
Adding video content to your marketing efforts can help you engage your target audience. For example, you can create product demos and tutorial videos. Your videos will help people learn more about the products you’re offering.
You can entertain your audience, spark their interest, and generate more sales.
As you update your marketing strategy, make sure to keep personalization in mind.
Your customers are unique. They want businesses to treat them like people, not numbers. Personalize your content based on who your customers are and what they care about.
You’ll have an easier time connecting with customers on an emotional level as a result.
5. Influencer Marketing
You don’t have to use these marketing strategies alone. Consider working with an influencer within the marketing industry this year. Influencers can promote your products to their existing audience of loyal followers.
You could have an easier time generating website traffic and sales after partnering with an influencer.
Boost Business: 5 eCommerce Marketing Trends to Consider
Don’t let your marketing efforts fall flat this year. Instead, consider these five effective eCommerce marketing trends. Adding these trends to your strategy can help you reach more customers online.
Then, you can promote your business and start boosting sales with ease.
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