A handful of homeowners need home improvement services from time to time which includes repairs, updates, and changes to their homes. The challenge lies in reaching these people before your competitors do. Hence, for any business offering home improvement services, digital marketing is imperative.
In case you are wondering what role digital marketing plays in promoting your home improvement business, the answer is it enables you to drive more revenue. Even if you are selling a product like Vivint Smart Home Security solution, you need to create a digital marketing plan to promote it.
Why Marketing Matters?
Usually, home improvement companies rely on referrals to get clients. No doubt it’s a great way of finding customers, but it shouldn’t be your only marketing strategy.
Without proper marketing, your potential customers will never know your brand exists. Now that we have more options beyond traditional marketing methods to reach the target audience, why not take advantage of that? There are various digital marketing strategies you can employ to make your business visible to people who are actively searching for a home improvement company.
Unfortunately, home improvement professionals like to keep things simple. They invest very little in sales and marketing. A thoughtful approach to digital marketing strategy and lead generation can drive more sales. Potential customers are searching for services like yours online. Unless your name pops up, they will never know you exist.
Top Digital Marketing Strategies to Increase Your Business’ Visibility
Digital marketing experts say that the best way of reaching new customers is to become a part of their research process. In short, make sure your company’s name pops up when they are searching for home improvement services.
Here are the top ways you can do so:
Launch Your Website
A well-designed website can make your visitors convert into customers even while you are asleep. However, having a website that simply lists your services and contact info is not enough. The information and design of the site must entice the customer to make a purchase decision. For that, you will need a user-friendly design and killer web copy that convinces them to hire you!
Work on Search Engine Optimization
After having a website built, it’s important to optimize for search engines, after all, you would want your site to appear on Google’s search results when potential customers enter the keyword “home improvement services”.
Search engine optimization involves a lot of things starting from on-page optimization to off-page optimization. You will definitely need an SEO expert to create an SEO strategy for ranking your website.
Devise a Content Marketing Strategy
Even if a visitor who lands on your site is not ready to hire your services immediately, you can give them something to remember about your brand through persuasive content. This way, when they are ready to order home improvement services, they will know exactly whom to reach out to.
Upload content on your site that provides useful information to the reader. Let them know you are selling more than just typical home improvement services. You also care about the customer. With interesting content such as home décor trends, what to expect from your first home improvement project, and some other ideas, you can catch the attention of the visitor.
Catch Visitor’s Attention Through Email Marketing
Email marketing is one of the most effective ways of reaching out to customers who visited your site but didn’t make any purchase decision. By sending them emails, you are making sure they don’t forget your business.
For that, you will have to make them sign up for a free newsletter. Keep on sending helpful tips, home improvement trends, company news, and promotional offers on a weekly or monthly basis. However, don’t flood the subscribers’ inbox with unnecessary emails, or else they will simply unsubscribe your services. With the opportunity to land in the inbox of your potential customers, make sure you are crafting such a message that drives them back to your site, and this time, complete the action you want them to perform.
Benefits of Digital Marketing for Home Improvement Business
Digital marketing is a cost-effective marketing channel that also delivers results. The digital methods of promoting your products and services offer considerable savings. HubSpot confirms that digital marketing brings you a better cost per lead compared to traditional marketing channels.
The success of a business is measured not by the incoming traffic but the leads it generates. Without conversion, traffic means nothing. All your marketing efforts will go to waste. Hence why digital marketing campaigns are streamlined towards conversion optimization. It is the top-most priority of every online business owner.
Effective digital marketing techniques deliver profitable benefits. This type of marketing delivers more revenue as compared to others. Your business will have a higher chance of expanding. It will open doors to better and larger markets domestically as well as internationally.
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Interaction with Target Audience
A compelling reason why digital marketing is taking over traditional marketing is it allows you to interact with your target audience in real-time. Today’s customers want to receive engagement. Thanks to social media platforms, engagement is possible. It’s up to you how you handle those engagements for satisfying your existing client base and turning them into loyal customers.
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Builds Brand Reputation
Digital marketing is powerful because of its ability to attract targeted traffic. Once a customer lands on your site, they want to know more about your product/service. By delivering a great customer experience or delivering the services that you promised, your business has the opportunity of developing a better relationship with the target audience. And happy customers are your most powerful weapon. They will spread the word about your services!
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Do you still think your home improvement business does not need digital marketing? It can have a huge impact on your company’s bottom line. However, choosing the right strategy for your business could be a challenge. No worries, get in touch with a digital marketing agency to create a strategy that spreads the word about your business and brings you more customers.