Without a solid content strategy as your foundation, it’s nearly impossible to achieve SEO success. Any reasonable pillar content strategy should provide some SEO benefits. However, amateur content developers are finding it more difficult to achieve the SEO results they desire.
Google Search is updating its algorithm to improve the quality of content and make it more accurate in evaluating it. Hummingbird introduced semantic search in 2013, essentially eliminating the need to consider exact match keywords and instead focusing on context and meaning. When optimizing for strategic keywords, synonyms, and contextually pertinent phrases have been of great importance.
Keys to Success with Topic Clusters:
There are some key aspects that you need to master if you want to succeed with topic clusters.
Keyword research: The choice of keywords can have a significant impact on your bottom-line results. Your ambition could be your downfall if you pick a head keyword that is too competitive. This will prevent you from reaching your full potential. Your search volume for long-tail keyword phrases may be too low or not relevant to your pillar pieces, which could impact your results. You should be thorough with your keyword research and selective in your keyword target selections.
High-quality content: High-quality content is the backbone of all SEO strategies. If your readers don’t like the topic cluster, even the most well-structured one will fail. The best content is original, concise, thorough, complete, and valuable for readers. You will not succeed if you do anything less.
Hard work and perseverance: Shorter blog posts that are optimized for long-tail keyword phrases can often show results quickly. Sometimes, you can gain ground in the SERPs within a few weeks or days. Topic clusters can be a long-term, intensive strategy. It can take months to establish the authority and content presence required to rank for high-search volume, hotly contested head keywords. It is important to be willing to put in the necessary effort and to persevere through the inevitable obstacles.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.