We know well how important it is to count on a link building plan capable of putting us in contact with an always new and different audience. This is why this step is decisive in the context of a correct SEO marketing strategy.
User navigation is guided by exciting content.
What makes a good link building plan? In summary, it allows web users to land and move freely on a site. This, thanks to the connections and links that are present among the resources made available. Therefore, it was evident that the links present in a given content can never be put at random (if the will is to maximize the result and conversions).
At this point, the copywriter intervenes, whose task during the structuring of the content is to direct the reader towards an in-depth study of a unique resource deemed capable of answering doubts, curiosities, and questions. Content with useful internal links is considered acceptable as per the SEO guidelines. They will refer to further information on the site and will relate to related topics, literally guiding the user in his browsing experience. The outgoing links, called ‘external,’ may refer to valuable content present on authoritative portals.
How to tell if a link building article is of quality
When you prepare the writing content for link building, we are not talking about an advertising text linked to the site to which the link refers, nor a cold and impersonal press release listing services and products. It must be set up the as in-depth analysis, resorting to the use – after adequate ‘keyword research’ and without ever exceeding – of the keywords most sought after by people on the subject. It must be useful and demonstrate that it offers added value to the site preparing to host it. It is necessary to write mainly for those who read, offering the opportunity to click on the in-depth link.
A link building copywriter offers exciting and original information, well contextualized and provided with the link. This is usually put above the fold, high where the reader’s attention is vital. The link refers each time to the specific reference portal. For its part, the link must also be consistent with the link: deceiving the reader is always a mistake, leading him to resources other than those ‘promised’ in the content.
Tips for structuring texts for a link building plan
The texts for link building must be:
- written by the copy in excellent and fluent English,
- free from grammatical or syntactic errors
- of acceptable size
It is good not to go below 400/500 words. It is also useful to reduce the length of periods to facilitate reading and keep attention. The propensity to structure the text must be journalistic. It is wrong to aim only at creating content in which to place links and main and related keywords. When the text is of high quality and the links are well-positioned, a higher trust is offered to the website. The activity must take a natural form. In this way, it can also facilitate the interception of new spontaneous links (when users share these texts because they are considered value).
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